Weekly Briefings

Receive our weekly updates that focus on educational content and practice management ideas for investment managers.

Practice Management

Getting Heard: Best Practices for Asset Managers

by Graig Norden
on April 20, 2018

Getting Heard: Best Practices for Asset Managers

The Financial Times ran a customarily insightful article this week titled, “Fintech in the US is stymied by old-fashioned regulators,” which discussed Washington’s comparatively slow pace of regulatory foresight in the fintech space. It was suggested that Hong Kong, London, and Ottawa are more purposefully trying to guide and shape the next generation of financial services.

Screen Shot 2018-04-17 at 1.10.53 PM

While it is fashionable to chide our legislators and regulatorsand sometimes warrantedthe first sentence of the FT’s article should not be lost on anyone:

The future of finance is digital.

This is an important reality that every asset manager must acknowledge and immediately prepare for. Irrespective of Washington’s ineptness, there are ways to plan for a digital future. To that end, our friends at Chestnut Advisory Group recently published a white paper that speaks to the changing nature of how asset managers should be communicating with advisors or other investors. Shameless plug: Harvest’s investor platform was featured as an emerging next-gen tool. 

Additionally, Harvest CEO Peter Hans participated this week in a webinar with Chestnut CEO Amanda Tepper to summarize the high points of the white paper. A few of the salient takeaways include:

Weekly Briefings

Receive our weekly updates that focus on educational content and practice management ideas for investment managers.

  • An investor’s email inbox remains the single-best message delivery route
  • Repetition across multiple non-email channels helps your message get through faster and more clearly
  • New online channels are becoming outstanding and efficient methods for message dissemination
  • Great thought leadership drives capital — if it is heard

We think that a lack of technology and cultural apprehensions will be just as detrimental for some asset managers as Washington's general lack of foresight related to fintech’s disruptive capabilities. Therefore, we recommend focusing on what you can control, which includes the development of a digital communication strategy.

A replay of the webinar is available here

--------------------------------------------------------------------------

The Harvest Blog is a resource for Marketing, IR and Communications professionals in the Asset Management and Financial Services industry.  If you'd like to being utilizing Harvest for your firm, create your Company Page here