Information is freely accessible thanks to the internet making "Google" both a noun and a verb. The power of search engines like Google make it more important than ever to focus on capturing traffic by utilizing Search Engine Optimization (SEO).
Growing up, I can remember taking long road trips with my family. Without fail, the easiest way to find where we should eat was from the billboards we passed along the road. We had a problem (hunger) and the billboards were advertising a solution (food).
SEO is similar to billboards. When people search for information, a product, or a service, you want your digital billboard to appear front and center. Here are the top three ways to accomplish that through the power of SEO and posting content to Harvest:
1. Write a Clear Title
Newscasters, journalists, and everyone else that shares information spend a considerable amount of time crafting the most effective title. Why? Because it’s the hook that gets people to read the content. More importantly, search engines put a high priority on the title. When a search engine reviews a website, it looks at the title in order to determine what the page is about. The title is also the item that shows in bold on the search engine result pages (SERPs).
However, you can’t create the most intriguing title while completely ignoring your content. A strong title and content go hand-in-hand in determining how search bots categorize the page and evaluate the experience you offer visitors.
To maximize your title for SEO, include a relevant keyword or two that directly relates to, and is mentioned a few times in, the content on the page/post. Additionally, titles should be 25-55 characters long. Any longer than that and search results will concatenate and not display properly.
2. Content is King
If titles get people in, then content is what makes them stay on your page. In addition to delivering a quality user experience to your visitors by supplying them with adequate content on a page or post, search engines also want to provide their users with quality search results. That’s one reason why search engines compare the title of the page to the content itself; it wants to understand the primary purpose of the content on the page.
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If the content and title inaccurately portray what the page is about, search engines like Google and Bing will push your pages further down in the search results. Fortunately, the opposite is also true. If your content is being actively engaged with by users who land on the page through search, your content will display higher in future search results.
Search engines don’t have eyes or ears. They are only able to catalog the text on a page. You can inform search engines what the other content on the page is about by providing context around it. For example, when publishing a video, simply providing a 300+ word description will allow search engines to understand what the video is about.
To optimize your content for SEO make sure to include at least 300 words, and also include relevant keywords related to any videos, images, or documents you may also be sharing.
3. Leveraging the Power of One
Web authority is possibly one of the more complicated aspects of SEO. To break it down into simple terms, search engines want to understand how much clout various sites have on the web. Search engines establish this by understanding who is creating content regularly, and where links are pointing on these pages. The more other people link back to a site, the higher the web authority that site will have. This helps search engines know that the content available on the site is credible and relevant. For example, ESPN.com has a high web authority in part because of the number of times others link to ESPN pages - both individual people and search bots frequently link back to different ESPN pages on the site.
Harvest leverages its own high web authority to benefit its members who share content on the platform. Because Harvest has a high rapport with search engines, content shared on Harvest will appear more prominently in search results. As a result, people and firms who contribute content to Harvest benefit from Harvest's strong web authority, and can leverage it to ensure their content is found and consumed more readily.
Have you ever heard of Travis Cocke of Voss Capital? You might not have, but Google and other search engines sure have: